AL//01 | Fractional GTM for 0 → 1 startups

LET ME INTRODUCE MYSELF

ALEX LEMPKA

FRACTIONAL GTM FOR 0 → 1 STARTUPS

2x entrepreneur: built and ran my first company, an agency, at 19. Then went venture-backed.

Founder & CEO, Connect Earth: one of Europe's flagship climate fintechs. Sifted top 50 startup, top 100 climate tech.

Took it 0 → 1 myself: built the GTM from scratch to $3M revenue, then scaled across Europe, the GCC and the US.

Signed 40+ financial institutions, including HSBC, Emirates NBD and KBC. Built the entire sales team, motion and CS function from zero.

Raised ~$8m from leading investors globally. Forbes 30 under 30, Inc. Arabia Gamechanger.

BACKED BY LEADING INVESTORS AND SHAREHOLDERS GLOBALLY:

Accel, Plug and Play, Entrepreneur First, Global Brain, Nauta, FIS, Oraseya Capital, Mustard Seed Maze, Market One Capital, Love Ventures, Outrun Ventures

Built for founders doing 0 → 1

Pre-seed to Series A. Early product signal, no GTM system, and the founder is still the only seller.

You get a system, not a deck

ICP, positioning, messaging, channels, sales process and pipeline metrics, all built as one working engine, not a strategy PDF that gathers dust.

Founder-led, by design

You become a competent seller before you hire salespeople. I coach you through real deals, every week, until the motion is repeatable.

Operator, not consultant

Everything comes from having done it myself. You get the shortcuts and the scar tissue, not theory.

TRUSTED BY:

Correm

Connect Earth

Sentiment AI

UserSound

smartr.

Tonada

Lune

Bayley Harrod

CEO, USERSOUND

Alex helped us find a repeatable sales motion in a fraction of the time it would’ve taken us to do it by ourselves. Because Alex has walked-the-walk as a successful founder, his advice isn’t generic theory, it’s grounded in thousands of hours of selling to large enterprises and finding product-market-fit. I’d recommend Alex any day.

Rodolph Khlat

CEO, SMARTR AI

Alex is one of the very few who combine product, ops, and growth expertise with first-hand experience across the US, Europe, and the GCC. He has been an amazing litmus test for our GTM at Smartr AI as we expand our B2B client base.

How we work together

Value first. I start by giving you the answers for free. If you want me in the room while you build, that's the advisory.

01 THE GTM BREAKDOWN

Free GTM Breakdown

First, I show you what's broken. Free, no strings, yours to keep either way.

FREE | NO STRINGS

You send your materials. I send back the high-level picture most founders take a year to see, and we walk through it live. Most founders fix two things the same week.

HOW IT WORKS

Send your deck, website, outbound copy and a picture of your pipeline. 30 minutes of your time, that's all it costs.

HOW IT WORKS

You send what exists. Deck, website, outbound examples, a picture of your pipeline. Nothing new to create, 30 minutes of your time.
I review everything. Positioning, messaging, ICP, channels and motion, through the lens of someone who has sold this stage before.
You get the one-pager. What's holding your GTM back, in priority order, with evidence from your own materials and what fixing each one looks like.
We walk through it live. Every finding on a call, push back on anything, and leave with the order of operations for your next quarter.

02 THE ADVISORY

Weekly Advisory

Then we build it together. A weekly standup with an operator who has done it, plus a line that's always open.

WEEKLY | 4 SESSIONS A MONTH

One dedicated 60-minute working session every week. Not a status call: decisions get made, work gets reviewed, and you leave knowing exactly what to do next.

THE MODEL

You execute with full ownership. I bring the judgment, the playbook and the accountability. Your engine, built properly, owned by you.

WHAT'S INCLUDED

A weekly 60-minute working session. Numbers first: what moved in your pipeline. Then one focus topic worked live: positioning, outbound, deal reviews, call coaching, hiring, board prep. Every session ends in an artifact or a decision, never in "let's think about it".
Commitments, checked. Each session closes with written commitments and opens by reviewing last week's. The accountability is the product.
WhatsApp in between for the things that can't wait a week: a deal going sideways, an offer to a candidate, copy that needs eyes before it ships.
Your hires, de-risked. Candidates assessed before you commit, new GTM hires trained once they land.
"GTM Advisor" publicly on your site, deck and key calls if you want it, plus warm intros where they genuinely fit.

Sales coaching

Most 0 → 1 teams don't have a sales problem, they have a system problem. Instinct carries the first deals, then you scale and it stops copying.

THE OPERATOR'S SALES ENGINE

Turn founder-led selling into a system that scales

I turn what's in your best people's heads into a repeatable engine. I coach the team on real deals, not a framework dropped on top.

TRACK RECORD

Built from scaling Connect Earth's GTM to 40+ financial institutions, then rebuilt for founder-led teams.

HOW IT STARTS

I give a free sales and GTM teardown first. If it's useful, we scope where I come in. No pressure.

THE FIVE STAGES

Diagnose. I sit on your live calls and read the pipeline before I change anything.
Qualify. One shared test so the whole team scores deals the same way, not on gut feel.
Discover. Coach reps to diagnose instead of pitch, and put a number on the cost of doing nothing.
Coach. The weekly engine: pipeline review, deal 1:1s and call reviews where habits actually change.
Prove. Stage exit criteria, a real forecast and the metrics you raise on.

How to start

One conversation, then a Teardown. If the fit is right, we go from there.

Intro call

30 minutes. You talk, I listen, we both decide if this is a fit.

Free GTM Breakdown

You send your materials, I send back the breakdown and we walk through it live.

Weekly advisory

If you want me in the room while you fix it, we start the weekly standup.

Start with the free breakdown → alex@alexlempka.com